One of our objectives as Fearpedia is to prompt a strong social media presence through the production of captivating and interesting content. As a result of a strong social media presence, Fearpedia hopes for the potential to compel a higher amount of audience to visit or follow both our website as well as our social media accounts. Subsequently, another objective includes the feasibility for more people to have a better understanding and comfort with the concept of 'fear'. Via the website and social media account, Fearpedia believes it may assist people in order to connect with others going through a similar situation or, better yet, help improve their challenging circumstances or feelings. 

To achieve optimum results of our objectives, Fearpedia will be implementing its social media strategy through Instagram due to its efficiency and popularity amongst our decided target audience. With this project, we aim to frequently monitor and adjust our content accordingly to the analytics and audience responses provided by Instagram. The tracking and measurement of such data will be able to impart helpful insights in order to adapt our content strategy appropriately to cater to a wider audience and generate a greater engagement, which will allow Fearpedia to publish content that can eventually help meet our objectives and delight the viewers.